We’re being asked about our logo and its creation was an important journey for us so we’re happy to share! We wanted it to be imbued with meaning and our own values, and not just as an advertisement. So here are some of the elements that make up who we are and what we do:
First, let’s talk color: The use of several different shades of green represent the colors of growing things and a healthy earth. While not all plant-based foods are green when you eat them, greenness has been a part of their life cycle at some point.
We see the logo image as active and not passive – supporting people to make changes in their lives – to make the move towards wholeness.
Our tag line of Wholesome food / Wholesome spirit hopefully communicates our excitement about nurturing body, mind, and spirit. RAWareness is not just about learning to make delicious & nutritious plant based foods from scratch in your own kitchen, but also about mindfulness in all aspects of our life choices.
We’ve been told that the dot and semicircle (or swoosh) at the top of the log
o look to some like an active person’s head and arm, which is great! For us, they represent the top part of the OM symbol. The dot represents the quiet peaceful state that is the highest intention of a spiritual practice and the semicircle speaks to what gets in the way of our spiritual development. We chose to include these two parts of the OM symbol as they speak to us about our aspirations to whole person and whole world health, with a recognition of all that can get in the way. [Note: The lower parts of the OM symbol (which looks kind of like a stylized number three) represent normal consciousness, the dream state, and unconsciousness.] We also want to be reminded of the vibration that comes from chanting this sacred sound and which we hope permeates all of what we do.
A special thanks to Graphic Deisigner Leah Noble for her incredible work of turning our ideas into a reality!
